Did you read the article?

When people look up at the sun normally, the intense brightness triggers pain that causes them to look away quickly before it can cause damage, said Dr. Philip Hooper, president of the Canadian Ophthalmological Society.

But as the moon starts to block the sun in the period leading up to the total eclipse “there is significant light energy that’s coming from the sun, but we don’t appreciate pain. And so you can look at it long enough to do damage to the eye,” said Hooper, who is also an associate professor of ophthalmology at Western University in London, Ont.

Like yes, staring at the sun any time is bad, I don't think anyone is disputing that, but there are factors as to why an eclipse makes it more likely for people to damage their eyes.