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Google to delete records from Incognito tracking
(www.bbc.com)
This is a most excellent place for technology news and articles.
THe phrasing of the message implies that you're still subject to eg. your employer logging your network access, and third-party sites logging your IP - both of which would be physically unavoidable and not within the browser's ability to control.
It very carefully avoids saying 'we're still selling your identity and browsing habits to ad companies and dataminers even though we could totally prevent that lol'.
They got sued anyways and lost, thus the change