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The Incognito Mode Myth Has Fully Unraveled
(www.wired.com)
This is a most excellent place for technology news and articles.
If they called it cleanup mode, or guest mode, it would be more accurate.
Use this when you are on a shared device so that you don't leave history or login sessions or mess with any sessions that the primary user has. That's it.
Or just be clear about it - Porn mode.
Literally the only reason I've ever used it is so that when I start typing a web address in front of someone, Google doesn't "helpfully" autocomplete.
Aren't there any other sites that start with p or x?
Calling it incognito has really mislead a lot of people apparently, guest mode is the best alternative name that I've seen so far. I occasionally use incognito to log into personal services on other people's devices, which kinda makes me a temporary guest on that device. Guest mode doesn't feel 100% right as a name either though.