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Roku explores taking over HDMI feeds with ads
(www.lowpass.cc)
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this post was submitted on 04 Apr 2024
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The article says Roku is attempting to detect breaks, which are the only places Roku will try to show you an ad. So you open your inventory in the pause screen to fight a boss and an ad pops out.
It slowly dawned on video game developers that a lengthy loading screen was actually just a wasted opportunity for a digital billboard.
I wonder if they’re prepared for Microsoft’s lawyers to come knocking when they find out their screen space is being highjacked by another company for profit…
Sounds like popcorn hour to me.
Dark souls players in shambles.
It's not as bad as Dhark thinks, but still pretty bad. Read my last sentence and fully immerse yourself.
It's absolutely insanely horrible and probably some of the most invasive drm I have ever seen even proposed.
This would require doing deep analysis on all of the content going through the stream. That analysis sure as hell isn't being done locally since smart TV's can barely run their own operating systems, so everything getting offloaded to Roku servers and then they get to put ads on whatever they determine to be an appropriate time.
This technology enables censoring and blacking out signals that Roku decides you don't get to see, or preventing the release of the hijacked stream unless you perform certain actions, or just not releasing the stream at all unless you pay, effectively extorting you.
These cheap smart TVs already give you the worst panels and the worst processors. And now get to be extorted out of your own data being delivered the ten feet from your computer or PlayStation to the TV.
It's beyond ridiculous.