1295

Roku explores taking over HDMI feeds with ads (www.lowpass.cc)

submitted 7 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

488 comments fedilink hide all child comments

Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

you are viewing a single comment's thread
view the rest of the comments

[-] exanime@lemmy.today 29 points 7 months ago

I don't get it.... Wouldn't it be easier for Roku to just declare bankruptcy and saves themselves the trouble?

[-] Landslide7648@discuss.tchncs.de 15 points 7 months ago

From the article:

These days, TV makers hardly make any money with their physical products. Roku’s FY 2023 earnings report shows that the company lost $44 million on the sale of smart TVs, streaming players and other devices in 2023. What brings in the bacon are ads and services; Roku generated a gross profit of nearly $1.6 billion with this business segment.

[-] exanime@lemmy.today 7 points 7 months ago

I was joking that such a move would put them so hard on the shit list that people wouldn't touch their products ever again

[-] Landslide7648@discuss.tchncs.de 11 points 7 months ago

Yeah, I got that. What I wanted to express is that likely the opposite would happen. People just want cheap shit and don’t care about enshittification.

[-] exanime@lemmy.today 4 points 7 months ago

Hmmm not so sure I agree with that ... We take enshitification mostly when there is just no other option

For example, stewing services started great and now are poop, but what's the alternative? Back to cable? Never ... I for one, took to the high seas but none of my friends have the time or knowhow (or honestly just the will) to follow

this post was submitted on 04 Apr 2024

1295 points (99.2% liked)

Technology

59623 readers

1375 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS