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submitted 7 months ago by tree@lemmy.ml to c/technology@hexbear.net

cross-posted from: https://lemmy.world/post/13903698

Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.  

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

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[-] RyanGosling@hexbear.net 23 points 7 months ago

why hasn't the world moved to an open standard yet? seems absurd that we allow a bunch of bytes be controlled based on the cable you have

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

So they would be showing ads to no one? They'll just be sending data to a TV that's not on? And this would produce a profit?

this post was submitted on 05 Apr 2024
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