How does creating a product through research and committee equate to being "woke?" Countless products have been and are created to appeal to specific audiences. If you just define any product that is designed by committee, researched, focus tested, and made to appeal to a certain lifestyle or segment of the population, then everything is woke.

Country music is woke because it's made to appeal to rural audiences who believe in rugged individualism. The Fast and Furious movies are woke because they're made to appeal to people who are part of the car culture and like racing and modding their cars. Sennheiser headphones are woke because they're designed for audiophiles who are willing to spend thousands of dollars for the best audio quality.

And blaming bad writing on some vague undefined notion as "woke" makes no sense. I don't like Discovery. My criticisms are based on plots not making sense, characters doing dumb things, characters and plots not being inconsistent, episodes ignoring previously established plot points or lore, etc. It's the same kinds of criticisms I have towards any bad movie/show/book. For example, the Michael Bay Transformers movies were bad. Why were they bad? Plots not making sense, characters doing dumb things, people ignoring previously established plot points or lore, etc. The quality of those movies have nothing to do with the presence or lack of "wokeness." Saying that Discovery is bad because it's "woke" is like saying Michael Bay's Transformers movies are bad because they have explosions.