Brands that don’t buy enough Twitter ads will lose verification (www.theverge.com)

submitted 1 year ago by trashhalo@beehaw.org to c/technology@lemmy.ml

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another change to Twitter’s ad policy. Starting August 7th, advertisers that haven’t reached certain spending thresholds will lose their official brand account verification. According to emails obtained by the WSJ, brands need to have spent at least $1,000 on ads within the prior 30 days or $6,000 in the previous 180 days to retain the gold checkmark identifying that the account belongs to a verified brand.

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[-] XEAL@lemm.ee 12 points 1 year ago

Let's see if he buys Reddit next...

[-] TheCraiggers@lemmy.dbzer0.com 8 points 1 year ago

With what money?

I know spez is running it into the ground, but it was valued at $10b last funding round. I don't think he's got the liquid capital after blowing it all on Twitter.

[-] shinjiikarus@mylem.eu 5 points 1 year ago

He didn’t have the liquid capital to buy Twitter, either, that’s his problem.

[-] XEAL@lemm.ee 0 points 1 year ago

I was just joking, don't but much tought into it.

this post was submitted on 26 Jul 2023

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