48
$70 titles are doomed to go “the way of the dodo” says Saber Interactive CEO
(www.rockpapershotgun.com)
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
this post was submitted on 11 Apr 2024
48 points (100.0% liked)
Gaming
2493 readers
389 users here now
The Lemmy.zip Gaming Community
For news, discussions and memes!
Community Rules
This community follows the Lemmy.zip Instance rules, with the inclusion of the following rule:
- No NSFW content
You can see Lemmy.zip's rules by going to our Code of Conduct.
What to Expect in Our Code of Conduct:
- Respectful Communication: We strive for positive, constructive dialogue and encourage all members to engage with one another in a courteous and understanding manner.
- Inclusivity: Embracing diversity is at the core of our community. We welcome members from all walks of life and expect interactions to be conducted without discrimination.
- Privacy: Your privacy is paramount. Please respect the privacy of others just as you expect yours to be treated. Personal information should never be shared without consent.
- Integrity: We believe in the integrity of speech and action. As such, honesty is expected, and deceptive practices are strictly prohibited.
- Collaboration: Whether you're here to learn, teach, or simply engage in discussion, collaboration is key. Support your fellow members and contribute positively to shared learning and growth.
If you enjoy reading legal stuff, you can check it all out at legal.lemmy.zip.
founded 1 year ago
MODERATORS
I haven't played Baldur’s Gate 3, but the game seems to have done quite well by being a well thought out and executed game.
I tend to avoid advertising as much as possible, so I mostly hear about stuff through Lemmy/reddit and have no idea if there was a massive budget for commercials, events, billboards etc etc.
BG3 was everywhere, not because of advertising, but because people genuinely loved the game and wanted to talk about the game - which makes people interested in looking into the game. Spending tens of millions of dollars trying to make something look enticing is the fastest way to make me think your game wasn't properly cooked.
It's pretty rare that a really good game/movie slips through the cracks, not saying that these companies shouldn't advertise - but a quality product will end up advertising itself through word of mouth.
Would be pretty interesting to see what kind of games companies would produce if most of the marketing budgets were largely spent on improving game quality, playability, and experiences instead.
I have ads blocked everywhere, so I don't know if BG3 had traditional advertising. I do know they focused a lot on the voice actors with YouTube stuff like them playing table top D&D.