This was always a problem and something that I fear is going to curse streaming until it dies. Everyone saw how well Netflix did for itself, and wants a cut of the pie, failing to realize that Netflix's success was entirely because the pie was all in one place for people to enjoy.

All these smaller streaming apps that fizzle out after 2-5 years would have made more money for themselves if they had just negotiated out licensing deals with Netflix or any other major shareholder. Exclusivity is anti-consumer and sooner or later anti-consumer tactics will kill a product or service as soon as something better comes a long or the consumers decide they really don't need it.