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Microsoft starts testing ads in the Windows 11 Start menu
(www.theverge.com)
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this post was submitted on 13 Apr 2024
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Technology
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So Microsoft is one of the most valuable companies in the entire world. They have a stranglehold on corporate America, power a huge the cloud infrastructure, hold one of the largest sources of telemetry/user data, and are the defacto standard of PC environments worldwide.
Why in the fuck do they need to pivot to ads? I’m genuinely curious. Even if they lost 50% of their entire business they would still be one of the most profitable companies in the world.
Because when you have shareholders, there's no such thing as "we're profitable enough". Shareholders always demand more. Ads means more profit, at least in the short term. Next quarter profits are all that matter to public companies.
It's obscene, but it's the way it is.
It's not just that they demand more, they demand more/faster growth all the time. It doesn't matter that the economy has slowed down to borderline recession, it doesn't matter that they pretty much captured all the market they can, they still need to make more and more money every quarter otherwise they're considered a failure even if they are one of the biggest companies in the world.