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this post was submitted on 24 Jul 2023
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Privacy Guides
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No, they do not read your email, they're very clear about this, that is mostly FUD pushed by privacy providers who lack ethical marketing standards.
The place where Google makes the money is on the sites you visit with Google Adsense and your search terms being associated with a logged in Google account. Most people want to stay logged into their email (and thus their Google account), so that's where the behavioral/adsense analytics comes in. Much fewer people use email clients these days.
"we do not process email content to serve ads" looks very specific. We don't process emails to serve you ads. It doesn't say they don't process ads to understand better what is relevent to you. It is also a very specific word, serve. Serving means displaying, but it doesn't necessarily mean profiling or targetting.
Ads are shown based on: "ads that were selected to be the most useful and relevant for you". So, they're saying they don't directly do that, but it doesn't cover indirect processing that would feed into this.
These people are very clever, and hire very clever lawyers that could easily demonstrate this in a court, so they could use that information and still meet the requirements of the policy.
Considering the astounding level of information gained from Android that feeds into their tech, it would be quite naive to believe they've ring fenced email as something they don't touch. Google still serve very relevant content to people that don't use search and don't stay logged into email. I cannot imagine it's a fluke. Email is a very expensive game to be in when you're insinuating that all they want is to be an identity provider to assist in tracking web interactions.
I always understood it as they don't parse the actual details of emails (the body) to generate an add profile. It doesn't mean they don't track what websites you're visiting whilst logged in though.
My guess to this is that it's not accurate, for example email chains, or someone mentioning something that you have no intention of buying. As the email body is very unstructured it would be quite difficult to interpret whether those keywords should be added as an interest, having said that, with advanced AI that can parse context of a sentence they may just start doing that again if they can with accuracy.