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Shoppers prefer 'vegan' food labels to 'confusing' plant-based terms, according to new survey
(www.veganfoodandliving.com)
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this post was submitted on 14 Apr 2024
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Vegan
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I'm not sure wether that logo is really as expensive as they claim, but there are tons of products out there with kind of selfmade logos or at least a little text which reads "vegan", "vegan friendly" or "suitable for a vegan diet". Of course the official logo is the safe one, but as it's still illegal to make misleading claims I guess one can trust 99% of those labels.
I've got no idea how much the Vegan Society (or other orgs) charges for certification. As you said, plenty of other labels/logos they can use.
I do occasionally see reports of companies labeling a product as vegan when it isn't. Usually from someone not understanding what vegan means (like honey). But those are pretty rare in the grand scheme of things.
Unfortunately I'm not sure how good a case someone would have for misleading claims without any legal definition on what "Vegan" means.
IANAL, but usually if there's no existing legal definition, courts first look to the word's usual and ordinary meaning, which is to say, basically the dictionary definition. So even if they went with that definition over the Vegan Society's, it would at the very least contain no parts of animals, or secretions thereof.