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YouTube’s ad blocker crackdown now includes third-party apps
(www.theverge.com)
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this post was submitted on 15 Apr 2024
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They could probably retain users simply by running ads every 10 minutes, rather than every 3 minutes.
Oh but they don’t care about anything but short form content. If they could ditch supporting long form content today they would.
Nah they want lots of short form and also like 10 hour long videos that can play 200 ads in it that you forget is on in the background. They want tiktok and broadcast TV.
They really just want to show you ads.
The cold, hard steel of the sword of truth.
Such a fantastic series :) (the books, not any of the garbage adaptations)
This reply makes me so happy. The books are always better.
Money/s is the more used metric. Retention is secondary or even tertiary to money/s. Behold the algorithm, great and terrible, sheathed in robes of black and grasping sickle white.
Ah, but you're one layer off. Projected/potential money/s (in the next 1-2 quarters mainly) is what is truly king.
It doesn't have to be a good idea, it can be a terrible one - but good sounding words in the board room are what matter
"Hey, so we've decided to see if we can run 10 unskippable ads back to back. Simultaneously, we've launched a war on ad blockers. This time it will surely work because we found out you can ignore your customers - Elon Musk has shown us the way, he only lost bots with all his innovation. We expect people to get over it in 3 months and estimate we'll lose 4 users. Between 10x more ads and half our users off ad blockers, we project 20x ad revenue next quarter!"
-Words of a future CEO, probably