You give as little as you can give for as much as you can get. I'd rather say distribution of negotiating power. And the way to fix this is making it easier to do business in your sphere as much as possible at all costs. And I don't mean making it more profitable for existing businesses, I mean there being as many businesses as possible and them being easy to start, so that the negotiating power would even out.

Which moves us to the IP, patent, copyright laws, which make it hard starting a business in many areas, and any kind of regulation and certification that makes it seriously hard to start a business really. Which is, BTW, the reason regulatory laws directed at fighting Apple, Meta etc are also killing many other things we don't even see cause it happens in conceptual stage.