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Hyundai pauses X ads over pro-Nazi content on the platform
(www.nbcnews.com)
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this post was submitted on 19 Apr 2024
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Bit late to the party, must be a combination of language barrier and declining effectiveness of ads on a dying platform.
I don't imagine that the people over at Hyundai Motor America have a hard time with English. This was merely not knowing/caring until it became a problem.
I'm operating under the assumption that the US Headquarters have to listen to the SK Headquarters, but who knows what goes on behind closed doors.
Not saying Hyundai America doesn't listen to Hyundai Global, but if they have to wait for Global to pull an ad then there are some serious management issues.
I'm not saying the decision has to come from global, but a decision from global would explain why the decision came so late.
it's a meme in the marketing community to ask "what's the ROI on brand awareness"
there is no demonstrable "effectiveness" - you're just ensuring that enough people know your brand.
By that exact metric Twitter is declining. Less twitter users, less engagement, less return on investment for ads on the platform. That said, the decline is only something like 360M to 330M over a few years, not a huge deal.
A caveat to this is most ads go through an automated bidding process similar to Google's advertisement, and the companies only pay per ad seen by a user.