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Hyundai pauses X ads over pro-Nazi content on the platform
(www.nbcnews.com)
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this post was submitted on 19 Apr 2024
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it's a meme in the marketing community to ask "what's the ROI on brand awareness"
there is no demonstrable "effectiveness" - you're just ensuring that enough people know your brand.
By that exact metric Twitter is declining. Less twitter users, less engagement, less return on investment for ads on the platform. That said, the decline is only something like 360M to 330M over a few years, not a huge deal.
A caveat to this is most ads go through an automated bidding process similar to Google's advertisement, and the companies only pay per ad seen by a user.