I dunno. If someone's building a PC, they are most probably using it for more than just chrome-level stuff. And for me at least, if I'm going to spend the time and money on new components, I'm going to get the biggest and best that I can afford/justify. The higher end comments are going to fair much better as tech develops further along, and I consider them an investment into not going through the same process again in just a few years time.