I know what sub I'm in, and while I don't pirate anything, I'm not going to argue the ethics at all.

But according to the article, they were literally advertising to customers that they were sling and selling them devices preloaded to look like they were sling. Again, I'm not here to argue the merits of piracy generally. I follow the sub without being a pirate because many of the legal/technical issues around piracy affect anyone who wants to own their media and browse the internet with some level of privacy. But distributors of any of that content aren't credible if they're lying to the end users. Lying to tell people you're actually the real service isn't cool.