If you think of corporations as tools, like a straw used to suck resources from the working class it makes more sense.

The goal isn't corporate fitness, it's not even corporate profit exactly. The point of a corporation is to make money for those in control of it, who are probably on boards for several other companies and can make new brands and pay to manage reputations as needed.

From a class perspective, this was arguably wise. That CEO will probably get a massive bonus and the board can profit off of the stock price fluctuations. Operations are not that important at this stage as long as it's functional-ish. The name "Spotify" can be tossed or rehabilitated by PR firms.