I think you have an unrealistic estimation of how much most people understand the topic of communism, if you think not labelling different types of communism as the same ideology is living under a rock. More than half the country doesn't even realize that socialism and communism aren't complete synonyms, and a good fraction think paradoxically that center right liberalism is somehow communist.

Basically, I think you're doing this: https://imgs.xkcd.com/comics/average_familiarity_2x.png