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Why do non-psychologists talk so much about Freud?
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Because his 'theories' are easy to understand for the layperson, and have become tropes in our narrative culture. Most people's understanding of freud is simple 'blame your parents for your problems.'
You do see a lot of Jung as well, but Jung's work is more abstract and out there and is often used symbolically, whereas Frued's is used literally and in sitcoms.