The problem is that the percentage of profits, not just revenue, as indicated by the 15% dividend raise, is increasing which means more is being scraped off the top by Loblaws which isn't from input costs which Loblaws likes to blame but greed.

Revenue and share of profits should be should have steady growth commensurate to inflation at most for an essential service like Loblaws. Really government should treat housing, food, water and energy as essential with better regulation across the supply chain.