Seinfeld is very exceptional in that it was a show which featured unapologetically bad people, and glorified them, very effectively.

I think that's more just the consequence of celebrity. They're supposed to be normal New Yorkers, which is to say petty and superficial and cheap and rude. And that's supposed to be a funny thing to watch.

But by the ninth season, you've developed a parasocial relationship with them. You find the petty rudeness and the stingy superficiality endearing. And they've been one-upping themselves for so long, a lot of it just looks absurd rather than obnoxious.

Somewhere there is a video talking about how Jerry Seinfeld is actually one of the darkest comedians working. I don’t even know where I could start to find it, but the guy talks about watching a Seinfeld bit about throwing trash in the movie theater before he leaves for someone else to clean up, and how the guy watching got this chilling feeling he never got from much more serious topics: Like it’s not an act, he genuinely just feels nothing below surface level, and doesn’t give a fuck what happens.

Go back and listen to "I'm Telling You For The Last Time", the comedy album he put out right after the show rapped.

I think a lot of the show is Larry David's own brand of cynical humor. But Seinfield was the perfect vehicle precisely because he's just this soulless husk of a human being who has filled his emptiness with unlimited money.