I will absolutely cancel a service for low quality video and lack of surround sound.

The funny thing is I cancel the service for the opposite. Netflix used to have the ad-free "basic" plan which was one simultaneous stream and limited to 720p with no Dolby Atmos sound support. We stayed subscribed to it because it was cheap at $7.99/month. Netflix eliminated that plan leaving the cheapest being the ad-free "standard" plan which was $11.99/month at the time. Thats when our household started canceling Netflix when we weren't watching it.