Honestly, I'd rather go back to having adds pre video than youtubers who sneak in obvious ads.

I'm talking about these videos where they give you advice on a specific topic like 12 life lessons and the 7th life lesson is better sleep quality and suddenly they say this video is sponsored by XY pharmacy go get your Melatonin now and move on to the 8th life lesson.

Or how to make friends videos and suddenly they transition into a Magnesium add because better sleep = more friends.

It doesn't make the other arguements less valueable but I lose interest in those youtubers quite fast for that reason. I'm always like: "Oh no I know where this is heading too..." when I am listening to a video in my car and yep, I am most of the time correct - it's an ad.

I see they need money but if you have millions of subscribers I can't understand. Throw an ad before the video starts or something but make a video about the topic.