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The Biggest Box Office Bombs of 2023
(deadline.com)
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this post was submitted on 03 May 2024
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Movies
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Marvels wasn't bad. I enjoyed it. I feel like it was a combination of poor advertising and comic book movie/series fatigue.
Also Disney+ existing. Why go see something in a theater when it's coming to a streaming service I already have in a few months?
I've been complaining about this for a while, but Disney has not been giving fans a chance to catch up with its theatrical release schedule. Since Shang-Chi, Marvel has released 9 films back-to-back, each one ending its theatrical run before the previous film was available on Disney+. I know this because I missed seeing Shang-Chi in the theaters, and didn't want to see anything that might have spoilers. This gets especially complicated when the TV shows tie into the movies, so you end up putting off entire seasons for months, avoiding discussion forums and Marvel memes for fear of spoilers.
Add to that the mixed quality of their movies, and it really killed any momentum they had even among die-hard fans like myself.
I'm finally caught up now, and think Deadpool and Wolverine could save the entire MCU, but I really hope they stick with the reduced frequency. That, or bring the movies to streaming faster.
If they want people to get excited about a shared cinematic universe, they should reward fans with tie-ins rather than punishing them for failing to keep up.
The leads are good, with Brie Larson finally relaxing a little, they actually let the pace breathe once or twice, and the switching gimmick made for some visually interesting fights. It suffered from MCU-villain syndrome and had a kind of light vibe that didn't quite jibe with the budget, but I think long term it'll be a minor gem, at least among people who don't reflexively hate superheroes who depart from looking and acting like stoically traumatized WW2 veterans.
The Marvels was the best movie on this list by a wide margin.