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US Smartphone Shipments Fall 24% YoY in Q2 2023 on Lower Upgrade Rates
(www.counterpointresearch.com)
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this post was submitted on 28 Jul 2023
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Android
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Not surprising, and many Android enthusiasts called this a few years ago. Other than folding devices (some of which costs enough to buy an Iphone Pro Max + iPad), how is Android differentiating themselves from Apple on the hardware front? The few things they could have done to separate themselves, like SD cards, headphone jacks, etc. are now gone with some niche exceptions. And now that Apple is finally adding some customization on iOS, plus being dragged kicking and screaming by the EU to conform to universal standards, the feature set differences continue to diminish.
Copying Apple only benefits Apple, and we're seeing this occur quarter by quarter. Pixels may be the exception simply because they cost two-thirds (half, during their generous sales) as much as Samsung's. But if they continue their trend of raising prices, I think their sales will eventually stagnate too.
Even Android phones that have retained SD card and headphone jack(Sony Xperia 5 IV) are not doing any better. People in Android communities talk about retaining these features and they would only buy phones with these features. Yet when you check smartphone shipment data it is showing otherwise, phones that have removed these features are selling more.
If price isn't good then people aren't going to go out of their way to pay for specific features. And then they only seem to support their phones for two years.
https://www.androidauthority.com/phone-update-policies-1658633/
So if price and update support fall short it's not something even enthusiasts will be drawn to just because of one hardware feature they want.