That's a very pro-company spin on it. But on the other hand it definitely filters for people who don't mind being downright humiliated by a job that doesn't respect their time or puts effort into finding employees. This pattern of reentering your resume data is pretty brand new, and justifying it from the companies side is pretty post-hoc when it's really just offloading labor the company used to do to the unpaid job applicant who has to do this 20 times in a row.