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this post was submitted on 09 May 2024
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Yeah, like 15 years ago they wanted to add live updates to which ads are present and targetted ads iirc. At least for FIFA.
They had a live update system for Burnout Paradise and whatever the latest Battlefield was back then which allowed them to change the ads displayed on in-game billboards, some of which were Obama's campaign ads.
EA has really been at the "forefront" here though, I remember when they put a Rexona ad in the pause menu of one of the late 90s FIFA games.
Flashback: Obama Advertises In Video Games During 2008 Election
Biden did it too
https://www.polygon.com/2020/11/2/21545771/joe-biden-fortnite-campaign-creative-map
Wtf isn't Fortnite players like 99% children? How would Bidenjugend help win an election?