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this post was submitted on 07 May 2024
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That R&D budget means reddit has thousands of people working on software engineering. That's some 1/10 of the headcount of the likes of Microsoft and Google.
Even the sales and marketing line, although it should be the largest one by a huge margin, I fail to see where reddit is spending it. Have you ever seen a reddit ad?
Doing fucking what?
All the time (possible you don't see them because of ad blockers etc). I just opened the front page and the fourth result was:
"Hey Reddit, there are r/nostupidquestions, so we want to know: What’s your decision making process before entering a trade? Walk us through your method in the comments. (tastylive.com)"
I honestly can't make sense of it and I don't want to know.
It's always good to have my personal bubble burst, thanks.
So yeah, they should be spending a lot of money on that line. Looks like they are.
Yeah, $124m for marketing doesn't strike me as instantly unreasonable, if they're managing to bring in $242m in ad revenue from ads that I literally have never once wanted to click on that are so poorly presented that my brain literally filters them out
Research and development and admin, on the other hand, I would have some questions about, if I'd spent money on the stock and was supposed to be receiving a return on my investment