Yeah, I work for one of these companies. Some senior executive quotes some stupid thing Jeff Bezos said about everything being an API and is like "This! We need to do this!"

Nevermind the fact that we're not AWS and our business has zero overlap with theirs. Nevermind that this mindset turns every service we design into a bloated, unmaintainable nightmare. And, forget the fact that our software division is completely unprofitable due to the checks notes shitty business decisions made by senior management.

No no, we're going to somehow solve this by latching onto whatever buzzword is all the rage right. Turns out having an MBA doesn't mean you know shit about running a business.

• Cloud providers have financial incentive to push microservice architectures
• Cloud providers give corporate consultants statistics like "microservice architectures are proven to be X% more likely to succeed than monolithic architectures"
• Cloud providers offer subscription-based tools and seminars to help companies transition to microservice architectures
• Companies invest in these tools and seminars and mandate that all new projects adopt microservice architectures

This is how it went down with Agile at my company 10 years ago, and some process certifications and database technologies before that. Based on what I'm hearing from upper management microservice are probably next.