Exactly, a lot data exfil'd is used to enrich other sources. All data loss should be treated as a catastrophic failure of security controls. Corporate victims should pay for their customers potential loss of identity and privacy as a preemptive action, even if the data in of itself may be considered low risk. If compliance with this is difficult then executives should be forced under law to post all of their personal info into Wikipedia with audio samples of their voice, full genome mapping and mugshots. Fuck these companies and their profits over people attitude.