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EA wants to place in-game ads in its full-price AAA games, again
(www.techspot.com)
This is a most excellent place for technology news and articles.
I was going to read all of this until I got to "provide some option to pay more and not have ads" . Zero chance this would ever end in a consumer friendly way after that first payment.
Same, if you've already paid a premium for a "AAA" game. Paying more to no have ads is insane. I'll just not play those games, thanks.