I think the meme is an exaggeration of the situation for comedic effect. It just looks silly at first glance, I don't believe the OP is kept up at night by this, and is rather making a remark about how it doesn't instantly feel intuitive as a result (to use the 20 Celsius water example, its the same kind of momentary "wtf?" as 40 Celsius water not being twice as hot as 20 Celsius water. After a moment you remember "oh derp yeah we're missing 273.15 kelvin in this picture lol")