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Donald Duck says eat the rich rule
(lemmy.blahaj.zone)
Be sure to follow the rule before you head out.
Rule: You must post before you leave.
The point is that the "desire" is entirely artificial and enforced on us as society by those who profit from doing so (and their trillion dollar industries dedicated to this task), not that some people are struggling, because all of us but a tiny miniscule percent of humanity, are struggling (including the non-existent "middle class", another lie there to maintain division in the working class, and the illusion of "aspiration"), we're just made to believe it's normal and part of human nature, when it is anything but.
Whatever "truth" Buddhism has is honestly irrelevant, especially because it predates Adam Smith and the levels of unprecedented social engineering and indoctrination we're subjected to in the name of capitalism by so long, its idea of "desire" is completely detached from yours, but even if it wasn't, all that "truth" is is victim blaming, and shifting responsibility for systemic issues on to individuals, which is a classic tactic employed by those in charge (be it kings, feudal lords, "gods" prophets and whatever other religious figurehead, or capitalists) because it serves them and only them, for us to be pointing fingers at one another (while ignoring literally all of the environmental factors they impose on us) instead of at them.
I honestly disagree, I think Buddhism - while not perfect - holds just as much truth then as now.
I agree it's unethical for companies to push us to consume, but it feels like you're implying we have no agency in it. Rejecting consumerism is a great first step on the path to happiness, in my opinion - and isn't limited to the ultra-wealthy by any means.
I never said or even implied we have no agency, but I'm also not deluded enough to think we have free choice under capitalism. We are not only literally indoctrinated from birth and essentially brainwashed our entire lives from that point in to consumerism and "keeping up with the Joneses", but we are also entirely dependant on participation in the system for survival because it is designed that way. You wanting to think you're somehow above it (even if you have learned to identify some of the propaganda and try to avoid it, which is simply impossible to do), or wanting to blame those who aren't "above it" for the system instead of those actively implementing and profiting directly from it, doesn't change that.
Freedom, and specifically freedom of choice, is capitalism's biggest con.