Yeah the whole "any press is good press" idea mostly applies to things you want to make money from because for any position you can think of, there's people out there that will support it. So, given your position, if you can get more attention by creating loud arguments, even if they are generally against you, that extra noise means you'll reach more people that might be sympathetic to your position, and you'll increase revenue from those people.

If the goal is to capture hearts and minds to change the world, controversial attention is the opposite of what you want because antagonizing a group of people will always generate opposition, sometimes where there was none, and sometimes even where there was formerly support.

One of the real dangers of sexism and racism and all that is that it generates more sexism and racism. So even if you decide that you really don't care about group x, you're done with them and they can all die in a fire and you don't even care if that makes you evil, expressing that will contribute to a cycle that will come back to hurt others in your group.

It's why genocide keeps coming up in human history. That's where this all leads when it's a racist or cultural thing. Sexism is different because the genders can't survive without each other, but it is a reason why we're seeing a resurgence of conservatives willing to unironically talk about the worst parts of patriarchism as if they are good things, like women just existing as servants to men.

Though when I look at everything going on in the world, it really feels like humanity in general needs to get the fight out of their system because so many conflicts are caught in this kind of cycle with no peaceful resolution in sight for any of it that doesn't involve some major compromises on things I'm not sure anyone is willing to compromise on. WWIII is going to be messy because I think the national conflicts might be overshadowed by domestic ones, which will cause even more issues as they spill into each other.