Temu is different because they allow a seller to say I'll make plastic dog shit toys by November 1. So it goes on sale in September and 100, 000 people order it. Now the company makes a single batch and knows exactly how many to make and what materials to buy. It's smart. That's why they want your friends involved because it lowers the price more to make more at once.

I'm not defending the company but it is a smart way and less costly and wasteful than making 100, 000 dog shit toys and selling 10, throwing the other 999,990 in the local river and writing it off on taxes.