You seem to be taking about something other than enshittification, which has a specific meaning and isn't just places not respecting privacy or whatever. Per Cory Doctorow (who invented the term) via Wikipedia:

Here is how platforms die: first, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die. I call this enshittification, and it is a seemingly inevitable consequence arising from the combination of the ease of changing how a platform allocates value, combined with the nature of a "two sided market", where a platform sits between buyers and sellers, hold each hostage to the other, raking off an ever-larger share of the value that passes between them.

If enshittification is what you're assist interested in reducing, check out Cory's book, The Internet Con: How to Seize the Means of Computation.