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Technology
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Seems easy to strip off or not add, and then you'd have a video with unknown provenance which the echo chamber will eat hook, line, and sinker. Wouldn't you?
Yeah this seems to presume that people care to fact check which, if these last few years have proved anything, they don't.
People need to be educated better on it, expected to be better, etc
Nah, that's not going to be enough, well educated people fall for scams all the time.
The best option imo is for independent organizations that people trust to handle fact checking, and have such organizations fact check each other. I also think it's completely appropriate for the government to fact check news agencies as well, provided they don't attempt to shut down orgs with a poor track record.
We should still educate people better, but there's still going to be a ton of people falling for nonsense like this.
It's both, uneducated people don't have a basis to establish trust with.