The image isn't the meme here. What is memetic is the idea of withholding previously innocuous-seeming information from healthcare professionals in the interest of self-preservation.

And if you ask what's memetic about that, I will in turn ask you what coordinated and intentional effort exists to push this concept of information withholding for safety onto American women? And when you then come back after having not found any coordinated and intentional effort, I will simply ask you then how you think this idea has spread to the point of being so easily recognizable and identifiable? Memetic discourse.