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Samsung mocks Apple’s crushing iPad Pro ad with its own ‘UnCrush’ pitch
(www.theverge.com)
This is a most excellent place for technology news and articles.
Apple's issue was they timed it around a shift to USB-C chargers. Their argument was everyone already had plenty of chargers, but no one had the new ones (well, some people did obviously but they hadn't gotten it with a previous iPhone). That's why they cop so much flak over it.
I agree that conceptually it's a good change, they just picked a bastard of a time to do it (one could argue that was deliberate of course).