Samsung just needs to shut the fuck up. They're worse than Apple by a fucking mile. They make fun of them for something then turn around and do it next month. Fuck off with this shit. They removed the headphone jack, the charger from the box and the SD card slot. Samsung sucks more than Apple.

And then 6 months from now Samsung will release their own ad showing items getting crushed. Both these companies suck.

Samsung think they're so clever with these ads that mock Apple, but all they ever do is copy every bad decision Apple makes.

Unless they build something that isn't locked down and obsolete shit after 5 years, it is just as fucking useless as a 5 year old iPad.

Sheet music is 1/8 note scales and she plays some open chords and hums? Lol

I thought the Apple commercial was really clever. Squeezing all of the stuff into one device. I don’t really understand why people decided that it was about the death of creativity, there’s plenty of creative shit you can do on a tablet. And it’s not like the existence of the iPad precludes using instruments and paint.

Shit, 98% of what my wife does on her iPad is piano and vocal sheet music related.

In fairness to Apple, if you play the video backwards, it’s an amazing commercial. Maybe it was like all those classic rock records where parents thought you could play it backwards to learn about Satan or whatever.

You want me to uncrush?

Well, I don't care about any company but seeing Samsung take the shot is always refreshing. I wish more companies would be at odds to call bullshit out publicly like that.

This is the best summary I could come up with:

Samsung heard that Apple managed to upset a lot of people with the “Crush” ad revealed last week that smushed instruments, arcade games, and sculptures into a shiny new OLED-screened iPad Pro, and apparently just had to get into the conversation.

On one side, responses included creatives like Hugh Grant and anyone who spotted a slightly-too-on-the-nose representation of Big Tech’s steamroller approach to art, copyright, and the past, powered by the might of generative AI tools.

In response, the Samsung Mobile account on X posted this video with the hashtag “UnCrush,” which Ad Age reports was created by BBH USA and directed by Zen Pace.

No matter which side you’re on when it comes to the great iPad ad political divide, it’s a little fun to see Samsung trying to find a weak point in Apple’s armor again.

Samsung’s marketing department used to practically specialize in this stuff, which the company’s lawyers’ argued “drove Apple crazy,” but it seemed to run out of gas after deleting ads about iPhones dropping the in-box charging adapter.

More recent attempts, like a browser-based Galaxy test drive for iPhone owners, just haven’t had the same punch as mocking that distinctive notch.

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