509

submitted 4 months ago by MrMakabar@slrpnk.net to c/memes@slrpnk.net

16 comments fedilink hide all child comments

Source: https://road.cc/content/news/billboards-targeting-shell-and-british-cycling-praised-308413

you are viewing a single comment's thread
view the rest of the comments

[-] RealFknNito@lemmy.world 17 points 4 months ago* (last edited 4 months ago)

Surprised this doesn't fall under libel, claiming to partner with a brand and put words down as if they said them. Not that I don't support God tier trolling of gas companies, just seems like they'd make a litigious move.

[-] Obi@sopuli.xyz 18 points 4 months ago

I assume no legal entities are involved here, and these are made and put up entirely undercover by activists.

[-] RealFknNito@lemmy.world 2 points 4 months ago

Well, they're on billboards so someone legally owns them even if the activists were the ones renting the spot. Someone has their real name tied to those and I'm sure a corporation would try and get something out of them.

[-] MrMakabar@slrpnk.net 5 points 4 months ago

Nope, they just put up their version of the billboard on some ad companies infrastructure. It is illegal, but does not carry a big punishment, and even so it is not enforced by the police. They even have a guide on how to do it:

http://brandalism.ch/wp-content/uploads/2016/12/Brandalism_Subvertising_Manual_web.pdf