It really just needs to get annoying enough to use. In my case, I enjoyed it for music discovery, but then its recommendation algorithm got like YouTube where one stray listen just wrecked my discover weekly playlist for a month. I have one friend who's really into jazz, and maybe once every few months, I would click on one of his recommendations to see if he had found something that clicked for me. It got to the point where I stopped clicking on pretty much any recommendations, because Spotify would see that one song a quarter and go "Hold up,I think this guy wants nothing but atonal Yugoslavian free jazz in his playlist for the next month straight!"