It was pretty tough working at a bakery stall at farmers markets when people were just starting to jump on the gluten free train. I'd have folks come up to me and start screaming at me that they needed spelt bread because of their celiac disease, and I was a heartless bitch for not having any. Explaining that spelt actually has more gluten than regular wheat was not a good idea, nor was explaining that to be safe for a person with celiac disease, bread would need to be 1) free of gluten containing grains, not just wheat and 2) baked in a facility where the air is not thick with wheat flour dust, depositing itself on every surface. "Give me my special bread! IT MAKES ME FEEL SPECIAL!!!"