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Ubisoft meme
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It hasn't gained the traction it has by being just OK. Its a great game, just might not be a great game for you.
As much as cod gets shit on, the reason its so unanimous is because its arguably been the absolute best game of its kind for over a decade, the fact that xdefiant is remotely threatening that. I would say is proof alone that it is a fantastic game.
It gained traction by being free.
I see there are good numbers on release but I would take them with a pinch of salt. Apparently it had between 500,000 and 700,000 concurrent players on release which is already down to 300,000. Estimates of over 7mil unique players.
Now look at The Finals which has 8mil unique players. It had 250,000 concurrent players on release and is now down to around 15,000 6 months later.
Reviews wise The Finals did better on both critic and public ratings. Arguably (in my opinion) the Finals has a less interesting replayability loop but is more polished and higher quality gameplay wise.
The fact is these numbers are sadly pretty common drop offs for f2p shooters, as a lot of people want to check them out but not stick with them. Will be interesting to see how the player number fare when the next CoD comes out on Game Pass.
I guess that's where me and you differ then because I'd say the finals is a fantastic game also. The number of people who play a game long term doesn't factor into my opinion on that.