Hotels prior to the Internet would do shitty things like:

1. Rates increased. Pay triple.
2. You want this moldy room or not.
3. Lie and say this is the only thing available in town

Hotels took a long time to actually get online checking. Most hotels were still requiring phone reservations way past 2010. And even if you get a reservation over the phone, they could always take one look at you upon arrival and reject it.

Airbnb forced them to move to the digital age. They forced them to show the pricing up front. They forced them to have photos of the room types. They made them take reservations and actually hold it, else face bad reviews.