1005
We're barely hanging on here.
(media.kbin.earth)
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this post was submitted on 07 Jun 2024
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It happens, and is somewhat common. So in what way is the practice a benefit for the corp? I doubt it is just bragging rights?
It largely is bragging rights, actually. Good PR is very valuable to a corp. And if the corp is running the charity it is also collecting donations to, then that's double the good PR. For example, if they're collecting donations for a charity that helps kids get involved in the arts, and they themselves run the charity, they can both say they raised a ton of money for charity and show the good work their charity has done.
This is good stuff, I want to stress. Charities are rarely for bad causes, though of course that can be slightly subjective and I encourage people to only support causes they believe in. But charity is being done, and the corp is not getting a tax write off, but rather good PR.
Virtue signaling is the purpose. It convinces some people that they care. They don't need to care, they just want to look like they do.