It's really, really difficult to get small business owners to see how they personally benefit from social goods. They spend too much time grinding and struggling during the establishment phase. I think it's something of a traumatizing experience.

Like, trying to get those who primarily sell to working class folks to see how raising the minimum wage actually benefits them, because it means that all of their customers have more money to spend is nigh impossible. All they see is that they'll have to raise prices, and it makes them even more hostile toward their employees.

And the kicker is, they have no reason to trust in any of the social benefits, because we've lived in a society that bas spent the last 45 years dismantling them. And one of our two parties that actually makes government now explicitly runs on destroying social services of every kind.